work
This section features a collection of my recent projects, both short- and long-term, with descriptions and sorted by fields.
All the graphic pieces in this portfolio were created from scratch, starting with my own sketches and concepts, using various technical design tools. Collective projects and graphic pieces developed as part of a team are not included in this portfolio.
B2B Geeks
IT providers
For B2B Geeks, a US-based IT solutions provider, I developed a strategic rebranding project focused on enhancing brand identity and market presence. This involved creating a fresh visual concept, redefining the brand’s tone of voice, redesigning the entire website layout for improved user experience, and producing engaging content for multiple channels.
This approach provided B2B Geeks with a cohesive, modern brand image aligned with their innovative services and B2B clientele.
Show the Crop
Urban Crops
Show the Crop is a mobile app designed for urban growers, enabling them to buy, sell, and exchange crops effortlessly within their local community.
The project focused in-depth user research to understand the needs of urban growers and incorporated advanced location-based features, ensuring a seamless and highly functional user experience. This focus on community connectivity and ease of use helps growers engage in a local marketplace
Merit Malta
Automotive Industry
The Merit Malta project has been one of the most extensive undertakings in my portfolio. For this automotive leading company, I managed a wide range of initiatives, starting with creating and updating all branding material and establishing cohesive brand guidelines.
Additionally, I developed multiple websites and landing pages from end-to-end, website’s and social media management, designed promotional material for new products and implemented marketing strategies.
LAX
Rental Equipment
For LAX, a Los Angeles-based rental equipment company, I initiated a rebranding project to modernize and elevate their brand identity. This included developing a fresh logo concept and a comprehensive branding book to ensure consistent visuals and messaging across all platforms. I redesigned the website layout with a focus on optimizing the rental equipment menu for a seamless user experience and crafted engaging, targeted website content.
We Create
Design app
This mobile app empowers designers and users to collaborate on projects, allowing users to select topics of interest and participate in feedback.
Developed through a multi-phase design thinking process, the app prioritises user centered design practices and innovation at every stage, ensuring an intuitive interface and effective collaboration. This approach resulted in an app that meets the dynamic needs of designers seeking authentic feedback and users eager to contribute meaningfully to creative projects.
We Create
Engenering & Technology
Warco S.A.S, a Colombian company specialising in geological protection and construction systems, engaged me to build a cohesive brand library and establish visual guidelines for consistent representation across platforms.
The project included updating their website and CMS, ensuring seamless functionality and a refreshed, user-friendly design. Additionally, I handled the website and social media management to strengthen their online presence and align with their strategic goals.
Urban Tribes
Food & Social app
Urban Tribes is a social mobile app designed to foster connections within modern “urban tribes,” allowing users to discover others nearby who share similar interests and lifestyles. Using location-based technology, users can view profiles on a map, highlighting common hobbies, values, and preferences.
A standout feature of Urban Tribes is its focus on diet preferences, enabling users to connect over shared special food choices, making social interaction more personalised and inclusive.
News iGaming
Gaming
This project involved designing a concept layout for a bulletin-style newsletter tailored to the iGaming industry, delivering regular news and updates to a subscribed community.
The layout reflect diverse gaming scenarios and showcase the industry’s global reach. This newsletter design show up relevant information while promoting presence across international markets.
She play's Campaign
Gaming
In this project, I developed a series of artworks under the concept “She Plays,” encouraging female participation on the games. The compositions feature a vibrant neon effect, highlighting traditionally male-associated characters placed alongside “female colours” to challenge stereotypes and broaden representation.
The bold visuals and lighting bring attention to the idea that igaming is inclusive and accessible to everyone.
Soccer Season
iGaming
For this soccer campaign, it was essential to incorporate key brand elements, such as signature fonts and specific shading styles, to maintain brand consistency across all artwork.
The campaign highlighted the most important matches of the season while capturing and conveying the brand’s unique personality.
Lion Player
iGaming
This campaign began with an in-depth study of the company’s brand concept, drawing inspiration from the colours and pet representation. The campaign artwork was built around the concept, “Play with the hunger of a lion, and you’ll capture the prey,” encouraging players to engage actively, persist, and build experience until win.
This lion-inspired theme motivate players to adopt a fierce, resilient approach to the game, aligning the brand’s visuals and messaging with a spirit of determination and strength.
Kernnels Korn
Food
In this project, I crafted a distinctive visual identity for the brand, drawing inspiration from the colours of essential recipe ingredients. Yellow takes center stage to highlight corn as the primary ingredient, establishing a memorable brand color.
To enhance visual hierarchy, I combined black-and-white elements with a balanced use of two complementary font families, creating the brand’s culinary focus and character.
Poker Tournament Promotion
iGaming
This project consists of a series of graphic pieces that needed to be adapted to specific sizes according to the requirements of each channels where the campaign images would be posted. The design also follow the brand’s guidelines, requiring a careful balance between colours and the information to be communicated.
The primary objective was to capture users’ attention through visually engaging elements, encouraging them to read and respond to the invitation to the poker tournament.
Social Media Campaign
Real State
For this social media campaign, I created a series of twelve artworks for a real estate company.
The campaign strategy was designed to reach businesses seeking real estate partners to provide temporary accommodation for new employees.
Each artwork follows the brand guidelines closely, with three primary colors. This limited color palette makes the property images—featuring exclusive, high-end listings—stand out effectively.
Packaging Design
Manufacture
For this project, I developed the visual strategy and packaging design for the product. One of the main design challenges was selecting the right information to include, so I conducted product research to focus on essential details and optimise materials for production.
The client requested an environmentally friendly design and production approach, leading to a final design made entirely from 100% recyclable cardboard.
Arroces.co
Food
For this e-commerce brand, Arroces.co, I designed the UX and UI stages for the website. The previous user journey was neither intuitive nor clear, so I developed a new user flow based on A/B testing options.
This approach reduced interaction time and allowed for testing different user paths to ensure that users reach their desired outcomes without distractions, ultimately streamlining the online purchase process
Merit Precision Tools
Automotive
The MPTLTD project was part of the second phase for a company within a holding group. In the first phase, I developed all content, including text and images, and conducted a comprehensive SEO analysis to optimise for an international target audience—an essential tool for reaching our market effectively.
The web design development included both low-fidelity and high-fidelity wireframing stages prior to implementation, ensuring a user-centered and strategic approach to the site’s final design.
Sanitiser Product
Manufacture
For this pop-up box design, I created a 3D model of the entire structure to plan the assembly process. This model enabled me to verify the box’s functionality and capacity. The production process for this project was more complex, as the box needed to serve both as storage and as a promotional display.
The graphic design follow the stablish guidelines for the company and the marketing strategy for the product.
World Cup Betting Campaign
iGaming
For this iGaming campaign, I designed a layout using the company’s promotional assets to highlight various games. The concept centers around a football stadium as the main stage, with flags representing the range of options available for players to participate or take a stand for a match. This visual approach immerses users in the excitement of the game, capturing the dynamic and competitive atmosphere of a live football event.
Mask Product Promotion
iGaming
This series consists of six artworks designed for a product promotion campaign on social media.
The visual composition showcases the customisation options of the product using vibrant colours, allowing users to see how the different components of the mask can be mixed and matched. Each artwork highlights the adaptable parts and the creative possibilities for personalisation.