B2B Geeks

IT providers services and products

Project overview

This project was developed in three key phases to establish a cohesive brand identity, refresh the website, and create impactful content.

Branding & Brand Book Creation
Content Creation
Web Design

Branding & Brand Book

The project began with an in-depth branding phase focused on defining the company’s visual identity and voice. This involved creating a comprehensive brand book that outlines brand guidelines, including logo usage, color palettes, typography, tone of voice, and imagery style. The brand book serves as a central reference to ensure consistency across all future materials.

Content Creation

The project began with an in-depth branding phase focused on defining the company’s visual identity and voice. This involved creating a comprehensive brand book that outlines brand guidelines, including logo usage, color palettes, typography, tone of voice, and imagery style. The brand book serves as a central reference to ensure consistency across all future materials.

Website Update & Web Design

Website Update & Web Design
Following the brand identity creation, the next phase was updating the company website to align with the new brand guidelines. This involved a complete redesign of the website’s user interface (UI) and user experience (UX) to enhance usability and aesthetics. The goal was to create a modern, user-friendly website that reflects the brand’s identity and improves navigation and engagement for visitors.

Wireframing

Designing a website for an IT services and products provider, setting up the website’s structure, layout, and functionality in a way that supports user goals and business objectives. Here’s an outline of this process

  • To map out the basic layout of each page, focusing on structure rather than design. This includes arranging headers, footers, navigation menus, content blocks, and calls to action.
  • Relevant information, from general services to specific products. Special attention is given to the placement of CTAs (Calls to Action)
  • A user-friendly contact form, map, and contact details for easy communication.

Low fidelity

High fidelity