SHOW THE CROP
We Grow it, we share it, we care
Project
Social market
Place mobile app
Rol
UX research
UX design
UI designÂ
Skills
Figma
Wireframing
Adobe suite
User research
UCD design
Centered design
Design thinking process
Time
4 months
Team
Juan Gonzalez
Project overview
Project Timeline
Emphatize
Define
Ideate
Prototype
Test
Problem Hypothesis
Efficient distribution, exchange, and sales are critical for urban growers to ensure the success of their endeavors and establish a thriving local food system.
Urban growers need to distribute, exchange and sell products in an efficient way.
Emphatize
Informative research from farmers
62% High cost of storage
81% Distribution
Distribution poses a significant challenge for urban growers, impacting their ability to effectively reach consumers and establish a reliable market presence. The unique constraints of urban environments, such as limited transportation options, congested roadways, and logistical complexities, contribute to this challenge.
Distibution
76% Distance - community chain
Long commutes in food distribution pose significant challenges for urban growers. When produce has to travel long distances from the grower to the consumer, it can result in several negative consequences that affect the freshness, quality, and sustainability of the food system
Distance
User Research
Stakeholders
“Efforts should be made to establish more localized food distribution networks By shortening the distance between urban growers and consumers, the negative effects of long commutes can be mitigated”
User A
“As consumers expect fresh produce to be readily available and delivered promptly”
“As an Urban growers we identify seasonal Limitations due to shorter growing seasons, unfavourable weather conditions, or limited sunlight exposure in urban environments”
“Expertise Gap, We are new to farming, the lack of knowledge and expertise in crop rotations and other essential farming techniques can be challenging without proper training or access to network chain support”
User B
“Community Engagement, engaging with the local community and fostering consumer awareness and support for locally grown production”
​”Sustainability and Environmental Impact, Balancing productivity with eco-friendly approaches, managing waste, and implementing sustainable irrigation and pest control methods require careful planning”
​”We often face difficulties in marketing and distributing products effectively”
Connecting with potential customers, establishing market, limited resources and marketing expertise.
Define
Findings
- Freshness is one of the priorities of the activity, how to approach it.
- Strategies to optimize distribution such a distance.
- The urban growers expressed a lack of expertise, they need a networking chain to acquire knowledge and experience.
- The potential users are concerned about environmental impact, they required sustainable practices such as less packaging, locally grown food and zero CO2 emissions from the transportation
Ideate
Sketching, brainstorming, mind mapping
- Freshness
- Sustainability
- Distribution
- Networking
Mind map
Key functions
Location and distance between users
Selling and buying
Offer menu (show the crop)
Communication between users
Online purchases
By incorporating these key functions, the mobile app addresses the specific needs of urban growers by enabling efficient interaction, seamless transactions, and effective communication among users. This user-centered design approach ensures that the app is
5 concept features
Prototype
Wireframing
Paper wireframes serve as a foundational tool for mapping out the interaction between users and the platform. These hand-drawn sketches outline the essential elements and layout of key screens, such as exchange products and sell management interface.
By using paper wireframes, we can efficiently brainstorm and visualize the optimal user experience, fostering an iterative and collaborative approach.
Creating low-fidelity representations of the interface allows to concentrate on usability and functionality without getting distracted by visual details.
LFW can iterate and refine the design based on user feedback and requirements before investing significant time and resources in high-fidelity design and development.
Wireframing
(15 key drivers screens)
Those, mark the transition from conceptualization to a tangible representation of the user experience. At this detailed UI components become integral to the design, providing the closest approximation of how users will interact with the app’s layout. This level of fidelity enables designers to fine-tune user interactions, ensuring that the app’s functionality aligns seamlessly with user behaviors. By making design decisions explicit, high-fidelity wireframes facilitate a more comprehensive understanding of the user’s journey through the app, ultimately resulting in a polished and user-centric digital tool for urban crop management.
User flow's, User journey
By mapping out the steps users take to accomplish specific tasks or goals. Insights into user behavior, preferences, and needs.
Identifying Pain Points and Bottlenecks
Information architecture
